Website Maintenance Strategies - Keeping the Website Current
Website support - Whether you use a meta tag asking Google and also the other engines like google to frequently come back to your internet site, the reality is, Google it's still tracking it in one way or any other, you have have got to maintain your site current.
Website support - There are various strategies it's possible to employ; the most obvious is the news page. Easier said then done if you either don't possess a real "news" page by itself or there is nothing a new comer to actually report. So think about other areas in your site that may use a fresh look. Company or biographical information, contact information, services... they've all likely gone through SOME kind of recent change, so be sure to keep that content fluid and evolving.
The thing a lot of people don't understand is that Google truly does know all. They're effective at tracking duplicate content, so even minor changes will be noticed. It may not seem significant to visitors, however these forms of minor changes make a difference within the almighty G's eyes.
Another major technique of keeping an up-to-date website is to include your blog in your project.
Visitors like blogs since it is info candy. Google likes blogs since it adds much more content for auto-bots to scroll through, looking for relevant information. Nevertheless the best part is always that it's not hard to stray off topic (that makes it much easier to produce a large amount of additional content) that visitors will probably forgive you.
A good example.
Let's imagine you've got a site to your beauty salon. You may think it appears silly to create a blog post concerning your experience with a specific hair product that you never sell or possibly in regards to the experience you'd visiting another salon in the town far away, but in the finish, it's all regulated relevant. Consider it your website's "dear diary". It gives you the opportunity to hold forth on a variety of vaguely related topics, while keeping the freshness of the site in Google's eyes.
Ideally if you are working together with someone on SEO (search engine optimization) blogs are a fun way to add all those juicy keywords that can fatten increase site, while you do not have to worry about if it matches with the rest of one's project -- that is what blogs are ideal for.
Hopefully you are always on good terms with your web design service. As a developer myself, I've actually adopted lots of clients from sites that other designers made simply because they could never quickly reply to their client's needs. (Guess not every person is created for multi-tasking.) But if they do great, talk to them about making regular updates and possibly building in the blog if you don't have one. May be the improvement in whether Google decides to you back to get a second date.